Getting found online does not happen by accident. With millions of businesses competing for attention on search engines, having a solid SEO strategy is no longer a nice-to-have—it is a must. SEO works hand-in-hand with paid efforts like PPC under the broader umbrella of search engine marketing (SEM), but it is the organic side that builds long-term visibility and trust. Whether the goal is to drive traffic, capture leads, or simply get seen by the right audience, effective SEO helps turn online searches into real opportunities.

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